Brand Guidelines
Logo Type
This is our main logo on all platforms and we do this like this.
Icon
This is our main logo on all platforms and we do this like this.
Typography
Our typography system uses the Sora typeface to create clear hierarchy and maintain consistency across all touchpoints.
Heading
Sora SemiBold
48-56px
Title
Sora Medium
24-32px
Body text is used for paragraphs and general content throughout the interface.
Sora Regular
16-18px
LABEL / SUB HEADING
Sora ExtraBold
12-14px • All caps
Primary Colors
Our core colors represent the FindU brand and are used in a variety of cases like our logo, and as a background to our characters.
FindU Red
Hex
RGB
252, 80, 80
Nimbus
Hex
RGB
245, 236, 218
FindU Black
Hex
RGB
18, 18, 18
Chill White
Hex
RGB
250, 250, 250
Secondary Colors
We use a range of bold, vibrant secondary colors to add splashes of delight to our UI and illustrations. Secondary colors may also be used for bold, full-bleed backgrounds.
Blue
Hex
RGB
43, 177, 243
Orange
Hex
RGB
253, 150, 38
Purple
Hex
RGB
205, 134, 252
Green
Hex
RGB
100, 209, 120
Neutral Colors
Neutrals are used to provide utility and hierarchy without competing with our core and secondary colors.
Pure White
Hex
RGB
255, 255, 255
Ice
Hex
RGB
246, 248, 250
Frost
Hex
RGB
218, 223, 229
Mist
Hex
RGB
159, 171, 183
Slim Shady
Hex
RGB
97, 105, 114
Onyx
Hex
RGB
71, 74, 77
Ash
Hex
RGB
39, 42, 43
Phantom
Hex
RGB
12, 16, 20